Always be yourself unless
you can be content.
If you can be content, then why not AlwaysBeContent?
We are a new kind of agency – if we would call ourselves an ‘agency’ at all.* We’re trying to do something different – bringing Content, Activation and Customer Experience together in an innovative way. Because the world of marketing sorely needs something new and fresh.
You can see it in major customer-centric organisations. The marketing function is morphing. The job used to be ‘building the brand’ or even just ‘selling more stuff’. Now the key focus for building sustainable profitability is how the business ‘helps customers achieve their goals’.
WE WANT TO MAKE YOUR CUSTOMER CONTENT.
It’s a subtle but powerful shift. Many progressive clients are finding the changing landscape hard to negotiate. The move from ‘CMO’ to ‘Customer Director’ draws in so many more factors than the old ‘4Ps’.
The narrow presumptions of creative agency thinking haven’t always been helpful. And neither has the convoluted dullness of ‘strategic communications’. Yes, clients are looking for sharper solutions. The world is moving too quickly for long-winded musings and misfiring creative.
*You might call us a mix between CX Consultancy and Content Studio. But it’s mostly about the underlying mindset.
Many senior marketing people question the old agency model. The process is complex and cumbersome. The response is slow and often irrelevant.
At AlwaysBeContent, we believe there’s a better, more balanced way.
We aim to help businesses focus on ‘what matters to customers’. That’s why we prefer behavioural data, rapid collaboration and ‘minimum viable product’.
And, by putting customers’ interests front and central – strategically and operationally – we seek to help the business energise its people to build goodwill and brand value.