These are testing times for the media and navigating the public relations wilderness has never been more onerous.
From the nationals to the locals, traditional audiences are shrinking, and editorial teams are following suit. So, catching the eye of hard-pressed journalists and editors is a neat trick, if you can pull it off.
With new media adding a need for immediacy to the mix – an extra layer of pressure – it’s little wonder that so many lavishly-prepared media releases end up languishing at the bottom of a news editor’s inbox.
Bucking this trend, Always Be Content has recently been rewarded with some very gratifying press coverage.
Glasgow newspaper of note, The Evening Times, ran with a lengthy feature on the band, Dancing on Tables, whose song ‘OH’ is the soundtrack to our Scottish Water TV ad.
In Inverness The Highland News put the group on the cover of their What’s On North guide. Whilst the city’s other paper, The Highland Times, splashed with a fabulously illustrated (picture by our own Lou Kiddier) and detailed account.
The North of Scotland coverage was picked up by the locals, with mentions in: The Northern Times; The Forres Gazette; The Northern Scot; The Caithness Courier; The North Star; The Huntly Express; The Ross-shire Journal; The Strathspey & Badenoch Herald; The Inverness Courier and The Banffshire Journal. The Dunfermline Press – based in the hometown of the band, and HQ of our client, Scottish Water – produced a page-lead, managing along the way to name-drop our client six times.
And, the listings site, AAA Edinburgh, produced a newsier piece and followed-up with a Q&A featuring Dancing on Tables frontman, Robbie McSkimming.
The young band are making quite a name for themselves and we’re glad our efforts, and their talents, have been rewarded with such great media coverage. Our client, Scottish Water, saw their new campaign Your Water Your Life launched with a big splash.
There’s more to come. We’ll share all the press in this blog. Good, entertaining writing is always in demand, and will always find its place.